W E B S I T E D E S I G N
C O N S U L T A N T
Guided by MVR's maxim Less is more, my websites have a clean, contemporary look designed to complement, not compete, with the artwork.
Rehoboth Art League 2018
Like many websites designed in the early 2000s, the league's previous site was filled with heady, feel-good words, numerous menu options, and even more dropdown choices. It left viewers feeling confused and struggling to find the information they were looking for. It also lacked images of artwork, the campus, and the buildings. In short, it didn't give viewers a glimpse of what made the art league special.
1. Design the site map based on what visitors came to the website to see.
2. Simple graphic hierarchy.
3. Let the images tell the story.
Artist Website Redesign
Many artist and gallery websites contain lists of projects or names of represented artists that visitors must first click before seeing any images. This was the case with Barbara's website.
There are at least two reasons why I think it is important to establish a visual table of contents and provide a gestalt of an artist's body of work. The first is a design philosophy that promoting a visual entity (artist or gallery) should be visual. The second is based on studies that show a site must capture a viewer's attention within fifteen seconds, or they will move on. It is a false assumption that once a visitor gets to a site, they will take the time to open all of the links.
New Artist Website
This website is an example of how using a simple template and adding a few small details can produce a professional-looking site. Creating this site was a collaborative effort with the artist.
New Artist Website
David is a LA photographer whose work is urban and very colorful. This was my first attempt with full-screen imagery. This site uses basic gallery templates and design elements that incorporate the artist's work. (This site has been slightly modified by the artist.)
Redesigned Gallery Website
This redesign is an extension of earlier work I did cleaning up this site about a year ago and took no longer than two hours. The list of artist names was replaced with a visual table of contents.
On this site, I took my own medicine and created a visual table of contents. I also started playing with headers and footers whose boundaries are not clear which I find interesting.