W E B S I T E D E S I G N
Rehoboth Art League 2018
Like many websites designed in the early 2000s, the league's previous site was filled with heady, feel-good words, numerous menu options, and even more dropdown choices. Unfortunately, it left viewers feeling confused and struggling to find formation. It also lacked images of artwork, the campus, and the buildings. In short, it didn't give viewers a glimpse of what made the art league special.
1. Design the site map based on why visitors came to the website.
2. Simple graphic hierarchy.
3. Let the images tell the story.
[ Detail, Home page of RAL website,
April 16, 2020 ]
Many artist and gallery websites contain lists of artists' projects or names of represented artists that visitors must first click to see imagery. This was the case with Barbara's previous website.
There are two reasons why I think it is important to establish a visual table of contents, providing a gestalt of an artist's body of work or a gallery's list of artists. The first is a design philosophy that promoting a visual entity should be visual. The second is based on studies that show a site must capture a viewer's attention within fifteen seconds, or they will move on. It is a false assumption that once a visitor gets to a site, they will take the time to open all of the links, particularly if they are all text links.
This website is an example of how using a simple template and adding a few small details can produce a professional-looking site. I embellished this site after the artist designed it.
David is a LA photographer whose work is urban and very colorful. This site is designed with full-screen imagery, basic gallery templates, and design elements that incorporate the artist's work. (The artist has slightly modified this site.)
Not only was the design of this website contemporized, as part of redesigning the previous site, a list of artist names was replaced with a visual table of each artist's name and a representative image of their work.
Taking a dose of my own medicine, I created a visual table of contents. I also started playing with headers and footers whose boundaries are not clear, which I find interesting.